Articles for category: Business

Zoe

side hustles

How to Build a Successful Side Hustle in 2025

Side hustles are very popular in 2025. And why not? Everyone likes to earn a little more money. You might be wondering what a side hustles is. It is a way to earn extra money, pursue a passion or sometimes even become a full-time business. With today’s technology, the side business has become much easier. ...

Zoe

Lessons Learned from the Pandemic: Preparing for Future Challenges

Introduction The COVID-19 pandemic shook the world to its core, unveiling vulnerabilities we never knew existed. As individuals and societies grappled with unprecedented challenges, it became clear that preparation is key in navigating crises. The outbreak served as a stark reminder of our interconnectedness and the fragility of our systems. From healthcare to business operations, ...

Zoe

Case Studies: How Leading Enterprises Are Using Generative AI to Drive Innovation

Introduction to Generative AI In the rapidly evolving landscape of technology, generative AI stands out as a game-changer. This innovative branch of artificial intelligence is not just about automation; it’s about creativity and transformation. Leading enterprises are harnessing this powerful tool to drive innovation, enhance customer experiences, and streamline operations. Imagine brands like Nike designing ...

Zoe

SMB's

Case Studies: Successful SMBs That Have Worked Well in Competitive Industries

Small and medium-sized businesses (SMB’s) face tough challenges. They often compete against big companies with more money, resources, and customers. But many small businesses have still found ways to succeed and grow. These businesses are smart, creative, and focus on making customers happy. Let’s look at some examples of SMB’s that have done well, even ...

Zoe

Monetization Strategies

Monetization Strategies for Short-form Content Creators

Short-form Content such as Instagram Reels, YouTube Shorts and TikTok videos have become an effective tool for creators to interact with their audiences. These brief videos are a quick and efficient way to get attention in the digital world of today. Creators can make money from their passion if they use the appropriate method. This ...

Zoe

Zepto

Zepto Bags Additional $340M to Fuel Growth and Expansion

In the fast-paced world of online grocery delivery, Zepto is making waves with its innovative approach to quick commerce. Founded just a short while ago, this Indian startup has captured significant attention for its mission: delivering groceries in record time. As more consumers shift toward digital shopping options, Zepto’s ambitious vision positions it at the ...

Zoe

PhonePe’s swing to profit in 2024

Introduction to PhonePe and its journey so far In the bustling landscape of Indian fintech, few names resonate as strongly as PhonePe. Launched in 2015, this digital payment platform quickly became a game-changer in how people transact across the country. From facilitating peer-to-peer transfers to enabling bill payments and merchant transactions, PhonePe has transformed everyday ...

Zoe

Targeted Adertising

How Advertisers Target Audiences on Ad-Supported Platforms

In today’s world, ads are everywhere! Whether you’re watching videos on YouTube, scrolling through Instagram, or using free apps, you’re probably seeing advertisements. But have you ever wondered how companies know exactly what to show you? In this blog, we’ll learn how advertisers use information to target specific audiences on platforms that show ads, like ...

Zoe

Franchise management

Successful Model in Franchise Management and Development

Table of Content: What is Franchise Management? Understanding Different Successful Franchise Models Understand How Technology Simplifies Franchise Management Streamlining Processes through Automation and Digital Tools The Role of Data Analytics in Franchise Development Case Studies on Successful Implementations Challenges and Solutions for Franchise Management and Development Future Outlook: Predictions and Trends in the Industry Conclusion ...