Macro vs Micro Influencers: Effectiveness and ROI

Influencer marketing

Today, many brands work with people called influencers to tell others about their products. This helps them get more people to notice, trust, and buy what they’re selling. In 2025, brands have a big question – Should they work with macro influencers (lots of followers) or micro influencer (fewer followers)? Both big and small influencers …

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