Articles for tag: Brands, Buying Behaviour, Consumer Behaviour, Influencer,

How Brands Can Collaborate Effectively with Influencers

In today’s digital age, influencer marketing has emerged as a powerful strategy for brands looking to connect with their audience. It’s not just about celebrity endorsements anymore; it’s about building authentic relationships that resonate deeply with consumers. Brands are realizing the potential of collaborating with influencers who share their values and vision. But how can ...

Zoe

BBC Exposé Connects Child Labour and Leading Beauty Brands

The BBC Exposé has brought to light a disturbing reality that many were unaware of. Through in-depth investigative journalism, the connection between child labor and prominent beauty brands has been exposed, shaking the industry to its core. This powerful exposé shines a spotlight on the hidden practices behind the glittering façade of cosmetic products we ...